House2Home is an e-commerce website that sells home decor items & accessories. Some of the most popular items are prints, posters and framed photos, lighting, and some small accent pieces and accessories. Most products are $10-$50.
Date: Jan 2024
Through synthesizing research, I understood the users' needs and found three major pain points.
Create a user flow for the website based on the research:
Competitive Analysis: Through a quick 30-mins lighting demos, I found some ideas and inspirations that can be potentially used for the website I'm designing.
Ideate: In order to ideate possible critical screens, I used Crazy 8s Exercise, an exercise that challenges people to sketch eight different ideas in eight minutes to brainstorm ideas for a critical screen.Â
Solution sketch: a three-panel board of the screen that comes before the critical screen, the critical screen itself, and the screen that comes after.
The critical screen for this project is the inspiration screen that showcases the items from the style image a user prefer.
The storyboard contains eleven screens that addressed the pain points for most H2H users.
The pages are: home page, search bar of home page, inspiration page, items from selected inspiration with budget, adding to cart, single item page, add one item to cart, view cart, delivery, payments, order placed.
The storyboard was then uploaded to Marvel as a low-fidelity prototype:
Here are some major finding from the usability test:
For home page: it would be nice to have a more detailed filter for filtering items, such as colors, textures, sizes etc.
For items from selected inspiration page: the word "all items" sounds confusing, some users don't know where to set up the budget number in the first place.
For the "added to cart" toaster: move the position upper would make it more obvious.
For shopping cart, it would be nice to show the total number of the items, both at the top shopping cart icon and at the checkout page.
Some notes I made during usability test:
This short 5-day project taught me valuable lessons in brainstorming and working efficiently. It provided me with insight into filtering information and honing in on the key pain points. Given the time constraints, I couldn't delve into every detail of the design process.
One notable takeaway is the importance of prioritizing. In future projects, I realize the need to narrow my focus to one pain point rather than attempting to address multiple simultaneously. This approach promises greater clarity and effectiveness in problem-solving.
